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Foundry plus a 500 to 2,000 page pSEO engine and content pipeline.

The growth tier. Everything in Foundry plus a programmatic SEO engine generating 500 to 2,000 unique pages, ongoing content pipeline, and a client portal with live performance data. For multi-location firms and PE-backed platforms who need to scale.

Investment

$35K-$60K

one-time + $3,500/month retainer

Timeline

30 to 45 days

Ideal for

Multi-location firms, PE-backed trades, mid-market SaaS, $20M to $80M revenue.

One-time build

What you get at launch.

Everything in Foundry
500 to 2,000 page pSEO engine (service x city or service x industry)
Content uniqueness enforced per page (no doorway penalty risk)
Up to 15 geo pages with genuinely distinct content
Named author pages (E-E-A-T) for blog
Schema test suite
Client portal with live Lighthouse + Search Console + GA4 dashboard
Quarterly strategy roadmap written as a plan, not a slide deck

Monthly retainer

$3,500/month. Begins 30 days post-launch.

Everything in Foundry retainer
40+ blog posts per month (content-engine driven + editorial review)
pSEO expansion, 100+ new pages per month
5 target link acquisitions per month
Bi-weekly 45-minute strategy call
Quarterly business review with named account lead

Why this tier fits who it fits.

  • 01You're multi-location. 5 cities times 10 services is a 50-page geo matrix. 15 cities times 15 industries is 225 pages. The more locations and services, the more Atlas pays back.
  • 02You're in a vertical where long-tail search dominates (local services, specialty trades, regional medical, industry-specific SaaS). Generic SEO plateaus. pSEO captures the specific queries your buyers actually type.
  • 03You're PE-backed or part of a roll-up platform. Each portfolio company benefits from a pSEO engine, and the templates generalize across similar businesses. Atlas ships the infrastructure once and reuses it.
  • 04You want reporting and ongoing expansion, not a one-off build. The $3,500/month retainer adds 100+ pages monthly, runs 40 blog posts per month, and gives you a client portal with live Lighthouse + Search Console + GA4.

How the engagement runs.

  1. Step 1

    Deposit + scoping

    50% deposit. Includes a 1-hour scoping call to pick the pSEO axis (service x city, service x industry, etc.) based on search intent + content feasibility.

  2. Step 2

    Foundry base

    Week 1-3. The Foundry build runs first: 40-80 core pages, full SEO, real content. This is the foundation the pSEO engine plugs into.

  3. Step 3

    pSEO data layer

    Week 3-4. Implement the PseoDataProvider interface (from our overlord/pseo-engine package). Seed data for the chosen axis.

  4. Step 4

    Content production loop

    Week 4-5. Per-combination unique content generated via our Loops runtime. Each page gets AI-drafted + human-edited + uniqueness-checked. First 10 combinations by hand; the rest batch-produced with sample review.

  5. Step 5

    Build + verify

    Week 5-6. Full Next.js build (500-2,000 pages). Uniqueness check in CI. Sitemaps split. Schema valid on a random sample of 20 pages.

  6. Step 6

    Launch + index

    Week 6. Domain cutover. Top 300 priority URLs submitted to Google Search Console immediately. Remaining batch-submitted at 200/week.

Atlas questions

What is pSEO exactly?
Programmatic SEO. Generate pages at scale from a data model, e.g. service x city = 500 pages, or service x industry = 300 pages. Properly done, each page has unique content and ranks for its exact long-tail query. Poorly done, it's a doorway-page penalty.
How do you avoid Google's doorway-page penalty?
Content uniqueness enforcement. Every page has 500+ words of unique body content, a unique H1 and meta, unique FAQ block, and passes a 40% n-gram difference check vs every other page. We run the check in CI, failing the bar blocks the merge.
What's the right axis for my pSEO engine?
Depends on your business. Service x city (for multi-location operators), service x industry (for B2B consultants), product x use-case (for SaaS), condition x treatment (for medical). We pick in the architecture phase based on search intent + realistic content volume.
Does the pSEO engine need ongoing content?
Yes. The Atlas retainer includes 100+ new pSEO pages per month. Which is why pSEO is a tier, not an add-on, without the retainer, a static pSEO launch plateaus. With it, pages keep compounding.
What if we just want the rebuild and not the pSEO engine?
Pick Foundry. If you add pSEO later it's a $5K scale-up fee plus the retainer upgrade. But the typical path is: Atlas from the start if the pSEO case is real, Foundry if it isn't yet.

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