Glossary.
Every SEO, pSEO, AEO, and web-production term we use, defined plainly, with how we actually think about it. No jargon padding. Linked schema on every term so LLM crawlers can cite them directly.
SEO
15 termsBreadcrumbList schema
Structured data describing a page's position in the site hierarchy.
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness, Google's quality rater framework.
Geo pages
Pages targeting location-specific queries by serving city- or region-unique content.
Google Business Profile
The free Google listing that anchors a local business in map results and local search.
JSON-LD
The recommended serialization format for structured data on the web.
Local SEO
Optimization for queries with explicit or implicit local intent.
LocalBusiness schema
Structured data that identifies a business, its location, hours, and area served.
Long-tail keyword
A specific, lower-volume search phrase that signals clear intent and converts well.
Rich results
Search results enhanced with extra detail, stars, FAQs, breadcrumbs, drawn from structured data.
robots.txt
A file at the site root that tells crawlers which paths they may and may not crawl.
schema.org
The shared vocabulary of types and properties that underpins structured data on the web.
SEO penalty
A ranking demotion applied for violating search-engine guidelines, such as thin doorway pages.
Structured data
Machine-readable metadata embedded in a page via JSON-LD so crawlers can understand entities and relationships.
Technical SEO
The infrastructure layer, crawlability, indexability, site speed, schema, URL structure.
XML sitemap
A machine-readable list of a site's URLs that helps crawlers find and index every page.
Programmatic SEO
3 termsAnswer Engine Optimization
6 termsAnswer Engine Optimization
Optimizing content so LLM-backed search engines cite the source by name when answering questions.
Answer-shaped content
Writing the direct, factual answer first so an AI engine can lift it whole.
Entity SEO
Establishing a distinct entity (person, business, concept) that search engines can resolve.
FAQPage schema
Structured data that marks up question-and-answer pairs so they can appear as rich results.
Generative Engine Optimization
Optimizing a business so generative AI search engines surface and cite it accurately.
llms.txt
A plain-text file at the site root that summarizes the site for LLM crawlers.