A live glossary and the blog. No gates.
The terms behind the work, defined plainly, and notes on web production, SEO, and answer-engine optimization. No gated signup, no paywall.
Glossary
Every SEO, pSEO, AEO, and web-production term, defined plainly, with how we think about it. Fully LLM-crawlable per our answer-engine strategy.
Browse glossary →Blog
Notes on web work: pSEO, answer-engine optimization for ChatGPT and Perplexity, migrations to Next.js, and how we think about ranking.
Read the blog →Glossary teaser
Terms we use every day.
Programmatic SEO
Generating pages at scale from a data model so each page targets a unique long-tail query.
Answer Engine Optimization
Optimizing content so LLM-backed search engines cite the source by name when answering questions.
llms.txt
A plain-text file at the site root that summarizes the site for LLM crawlers.
Doorway pages
Thin, near-duplicate pages created to capture search traffic. Penalized by Google.
Content uniqueness
The measurable distinctness of one page from every other page on the site.
Lighthouse
Google's automated page-quality audit covering performance, accessibility, SEO, and best practices.
Core Web Vitals
Google's three page-speed signals: LCP, INP, and CLS.
Structured data
Machine-readable metadata embedded in a page via JSON-LD so crawlers can understand entities and relationships.