A search firm in Waterloo Region, run by the person doing the work.
AtlasForge is a search firm in Waterloo Region, Ontario. It helps service businesses get named in the answers AI assistants and search engines give their customers, and reports the result every week, question by question. AtlasForge is led by its founder, RJ Murray.
Owners were paying for search work they could not see.
Most business owners have paid an agency for search at some point and received a monthly PDF: articles written, links built, a traffic chart. None of it said whether a customer who asked for them would find them.
AI answers change that. When someone asks ChatGPT for a dentist open on Saturday in Kitchener, the answer names a few practices, and you can read it. So we sell the thing the owner actually wants, being named in that answer, and we show it every week.
The name comes from the two halves of the work. Atlas is the map: the questions your customers ask and what the engines say back. Forge is the work: the site, the facts and the pages that get you into the answer.
AtlasForge works with service businesses across Ontario, in person in Waterloo Region and remotely everywhere else.
RJ Murray, Founder
RJ does every client's site work, runs the citation tracker each Answer Report will come from, and is the person you talk to. There is no account manager in between.
- Works on
- Websites, structured data, local search and how AI engines choose what to cite
- Based in
- Waterloo Region, Ontario
- rj@atlasforge.one
- Code
- github.com/theRJMurray
Four rules we keep.
Measured
We report the answers themselves, question by question, engine by engine.
Built properly
We fix the site, its structured data and the listings before writing a word.
Local
Ontario businesses and Ontario questions, with a founder close enough to visit.
Plain
What changed, why, and what we do next, with no jargon you would have to look up.
If after 90 days you are not named for more of your questions, your next month is free.