Two ways to work with us. Six tiers. Fixed scope.
Decide first whether you want us to ship and hand off, or to run it with you. Then pick the tier that fits the scope.
Build mode
Build: one-time fee, productized, ship and hand off.
For operators who want to own the site after launch. No retainer. Self-serve intake.
Spark
A real website, shipped in 7 days.
$1,500
one-time, no retainer
Timeline: 7 days
What's in it
- Up to 5 pages (Home, About, Services overview, Contact, FAQ)
- Real content extracted from existing site (if any) plus copy polish
- Distinctive design system (palette, type, components)
- Responsive at 375, 768, 1440, 1920, accessibility checked
- Page-level metadata, OG/Twitter tags, sitemap, robots, canonical URLs
- Organization plus LocalBusiness JSON-LD
- Google Business Profile alignment guidance
- One Resend contact form, leads delivered to email
- Stock plus extracted real assets hosted locally, no hotlinks
- Vercel deploy, custom domain, SSL
- Visual audit 9 out of 10 minimum before handoff
- One round of content and design revisions
- Private GitHub repo transferred on completion
Anvil
Most pickedA site that earns its keep, in 14 days.
$3,000
one-time, no retainer
Timeline: 14 days
What's in it
- Everything in Spark
- Up to 12 pages (per-service, up to 3 locations, case-study or testimonials)
- 6 SEO-targeted blog posts in client voice
- Content engine pipeline handoff for autonomous future posts
- pSEO foundation: 1 dimension, up to 50 generated landing pages
- AEO and GEO basics: llms.txt, FAQPage schema, answer-style sections
- Custom CMS: Payload v3 plus MongoDB Atlas
- Analytics wired: PostHog, GA4, Search Console, 3 conversion events
- Newsletter intake form plus 1 Resend transactional email template
- Two rounds of content and design revisions
Forge
A growth engine, in 21 days.
$6,000
one-time, no retainer
Timeline: 21 days
What's in it
- Everything in Anvil
- Up to 30 pages, full content sitemap
- pSEO engine: 2 dimensions, 100+ landing pages with internal-link graph
- 12 starter blog posts plus autonomous content publishing pipeline
- Lead magnet: PDF, landing page, 3-email Resend nurture sequence
- Booking flow: Calendly or Cal.com integration or custom intake with scheduling
- Up to 2 custom integrations (Stripe, CRM, MLS, calendar, MAP)
- Performance pass: Core Web Vitals tuning, Lighthouse 95+ mobile
- 30 days post-launch support (bug fixes, copy tweaks, asset swaps)
- Three rounds of content and design revisions
Partner mode
Partner: build plus monthly retainer, run it with us.
For businesses that want ongoing growth ownership. 6 to 12 month minimum. Discovery call to start.
Foundry
Your outsourced marketing team.
$12K-$18K
one-time + $1,500/month retainer
Timeline: 14 to 21 days
One-time deliverables
- 40 to 80 page rebuild in Next.js 16 plus Tailwind v4
- Real content extracted from current site and elevated
- JSON-LD on every page (Organization, Service, FAQPage, BreadcrumbList)
- XML sitemap submitted to Google Search Console plus Bing
- 10 launch blog posts (1,200 to 1,800 words each) in your voice
- 8 geo pages with unique local content
- Contact form wired to your inbox via Resend
- Visual audit 9.5/10+ before handoff
- Private GitHub repo transferred on launch
- Deployed to Vercel on your chosen domain
Retainer deliverables
- 8 blog posts per month in your voice
- 4 content updates to existing pages
- Monthly Lighthouse plus Search Console plus GA4 report
- Monthly 30-minute strategy call
- Bug fixes and small copy changes included
Atlas
Most pickedSenior expertise where your team plateaus.
$35K-$60K
one-time + $3,500/month retainer
Timeline: 30 to 45 days
One-time deliverables
- Everything in Foundry
- 500 to 2,000 page pSEO engine (service x city or service x industry)
- Content uniqueness enforced per page (no doorway penalty risk)
- Up to 15 geo pages with genuinely distinct content
- Named author pages (E-E-A-T) for blog
- Schema test suite
- Client portal with live Lighthouse, Search Console, GA4 dashboard
- Quarterly strategy roadmap written as a plan, not a slide deck
Retainer deliverables
- Everything in Foundry retainer
- 40+ blog posts per month (content-engine driven plus editorial review)
- pSEO expansion, 100+ new pages per month
- 5 target link acquisitions per month
- Bi-weekly 45-minute strategy call
- Quarterly business review with named account lead
Empire
A strategic partner at the holding-company level.
$80K-$150K
one-time + $8K-$15K/month retainer
Timeline: 45 to 90 days
One-time deliverables
- Everything in Atlas
- Full CMS migration from legacy platforms
- Custom integrations (HubSpot, Salesforce, Sage Intacct, MLS, Shopify Plus)
- Dedicated project manager
- 24-hour SLA on all production issues
- Pre-launch staging review plus stakeholder sign-off workflow
- Post-launch monitoring dashboard
Retainer deliverables
- Everything in Atlas retainer
- Full content team dedicated (senior writer plus editor)
- Weekly executive update email
- 12-month measurable outcome contract (traffic, leads, conversions)
- Monthly optional on-site or on-video strategy session
- First-look access to new capabilities we ship
How the tiers compare.
Every dimension that changes monotonically across the ladder. Use this to confirm tier fit after you've decided on mode.
| Dimension | Sparkbuild | Anvilbuild | Forgebuild | Foundrypartner | Atlaspartner | Empirepartner |
|---|---|---|---|---|---|---|
| One-time price | $1,500 | $3,000 | $6,000 | $12K-$18K | $35K-$60K | $80K-$150K |
| Monthly retainer | None | None | None | $1,500 | $3,500 | $8K-$15K |
| Turnaround | 7 days | 14 days | 21 days | 14 to 21 days | 30 to 45 days | 45 to 90 days |
| Buyer revenue band | $0 to $250K | $250K to $2M | $1M to $5M | $1M to $10M | $10M to $50M | $50M+ |
| Buyer role | Owner | Owner | Owner | Owner or Marketing lead | CMO or VP Marketing | CMO or CRO |
| Pages included | up to 5 | up to 12 | up to 30 | 40 to 80, bespoke | 500 to 2,000 (pSEO included) | unlimited, multi-property |
| Content seeded | Extract plus polish | 6 blog posts | 12 blog posts plus autonomous engine handoff | 10 launch posts | 10 launch posts plus named author pages | 10 launch posts plus full editorial system |
| CMS | None (static) | Payload v3 plus MongoDB | Payload v3 plus MongoDB | Custom Payload setup | Custom Payload plus headless integrations | Custom platform with migration |
| SEO depth | Local foundation, Organization and LocalBusiness schema | pSEO 1D (up to 50 pages), AEO basics, FAQPage schema | pSEO 2D (100+ pages), AEO and GEO, full schema suite | Full SEO foundation, 8 geo pages | pSEO at scale, AEO and GEO program, experimentation | Multi-property pSEO, custom AI infrastructure |
| Integrations | None | Newsletter | Up to 2 | Up to 5, monthly retainer add-on | Unlimited within scope | Unlimited, custom-built |
| Lead capture | One contact form | Contact form plus newsletter intake | Lead magnet, 3-email nurture, booking flow | Standard contact plus demo request | Standard plus experimentation framework | Custom multi-stakeholder approval workflow |
| Analytics | Basic page-level | PostHog, GA4, GSC, 3 events | PostHog, GA4, GSC, Core Web Vitals monitoring | Monthly written report | Live client portal, QBR | Custom BI dashboards, executive briefings |
| Revisions during build | 1 round | 2 rounds | 3 rounds | Unlimited within scope | Unlimited within scope | Unlimited within scope |
| Post-launch support | None | None | 30 days | Retainer | Retainer | Retainer plus embedded team |
| Team interaction | Async, no calls | Async, optional 15-minute scoping call | Async, 30-minute scoping call | Named senior contact, monthly call | Senior strategist and PM, bi-weekly calls | Embedded team, executive sponsor |
| Reporting cadence | None | Analytics dashboard only | Analytics dashboard only | Monthly written report | Monthly written, quarterly business review | Monthly, QBR, weekly exec email |
| Contract shape | One-page SOW | One-page SOW | One-page SOW | 6-month retainer minimum, auto-renews annually | 12-month retainer minimum, auto-renews annually | 12-month plus outcome contract, auto-renews annually |
| Sales process | Self-serve intake form. No sales call. | Self-serve intake plus optional 15-minute scoping call. | Self-serve intake plus 30-minute scoping call. | Discovery call, scoped proposal, contract. | 2-call discovery, SOW, contract. | 3+ calls, exec intros, custom SOW, procurement review. |
Scroll the table horizontally to see all six tiers.
Add-ons: priced, never billed hourly.
Anything outside the tier scope gets quoted as a separate SOW.
| Add-on | Price |
|---|---|
| Brand identity (logo plus system) from scratch | $1,500 |
| E-commerce storefront | $2,000 |
| Build-tier ongoing maintenance | $200/mo |
| Additional pSEO axis (Build) | $1,000 |
| Additional pSEO axis (Partner) | $6,000 one-time plus $2,000/mo |
| Additional city geo page | $400 |
| Additional blog post pack (10 posts) | $800 |
| Additional blog post beyond retainer | $250 each |
| Custom integration | Quoted, minimum $5,000 |
| Rush fee for under-standard delivery | 25% surcharge |
| International expansion (non-English) | $15,000 per language |
Pricing questions.
The ones we get asked before every signature.
What's the difference between Build and Partner?
Build is a one-time fee for a finished website. You own it after handoff. Spark, Anvil, and Forge are Build tiers, priced $1,500 to $6,000, shipped in 7 to 21 days. Partner is a one-time build plus a monthly retainer. We run the site with you on an ongoing basis. Foundry, Atlas, and Empire are Partner tiers, priced $12,000 to $150,000 plus monthly retainer. Pick Build if you want to own the site and run it yourself. Pick Partner if you want us to handle content, SEO, and optimization on an ongoing basis.
What's the difference between Forge and Foundry?
This is the most common upgrade question. Forge is $6,000 one-time and you own and operate the site after handoff. You get a 30-page site, pSEO 2D, content engine, lead magnet, booking, and 2 integrations. We hand it off and you run it. Foundry is $12,000 to $18,000 one-time plus $1,500 a month and we operate it with you. You get a bespoke 40 to 80 page rebuild plus ongoing content production, monthly SEO, optimization, and reporting. The crossing reason is whether you want us to run the system on an ongoing basis after launch.
Can I start with a Build tier and upgrade later?
Yes, on a defined upgrade path. Spark to Anvil is a $2,000 upgrade (the $1,500 price difference plus reconfiguration). Anvil to Forge is a $3,500 upgrade. Forge to Foundry (the mode shift into Partner) is a new SOW at full Foundry pricing minus 50 percent credit on your Forge spend, available within 12 months of your Forge launch. Foundry to Atlas to Empire is standard upsell during quarterly reviews, no credits because the retainer covers the value. Upgrades carry your content, your site, your domain, and your code forward.
Is a Build tier 'less' than a Partner tier?
No. Build and Partner are different engagement modes for different buyers, not different quality bars. A $1,500 Spark site ships with the same visual audit bar, the same code quality, and the same hosting setup as a $150,000 Empire site. The price difference reflects scope (pages, integrations, content, pSEO depth) and ongoing service, not craft. A Spark site for a solo therapist and a Foundry site for a mid-market SaaS are both production-grade websites; they're different products for different stage businesses.
Why does Foundry require a retainer?
Because Partner tiers are an ongoing engagement, not a delivery. The retainer covers monthly content production, SEO work, site optimization, reporting, and strategy. A site without ongoing investment in those areas decays, content goes stale, rankings drift, conversion rates plateau. If you do not want ongoing investment, Forge is the right tier. Forge gets you a similar-scope site at $6,000 one-time and you operate it after handoff. Foundry exists for businesses that want a marketing partner, not just a website.
What's the deposit?
50 percent of the one-time fee on signature. 40 percent on DNS cutover. 10 percent at the 30-day post-launch review. Invoices via Stripe Invoice.
When does the retainer start?
30 days after launch. Auto-renews annually unless cancelled with 30 days' written notice. First charge goes through Stripe Subscription on day 30.
What counts as a change order?
Anything outside the signed SOW. Additional geo pages, additional blog posts beyond retainer cadence, custom integrations not listed, and rush delivery all get quoted separately.
Do you discount?
No. Published prices are the prices. If a tier doesn't fit the budget, that's a signal the tier doesn't fit the project, we'll help you think through a different scope instead.
What payment methods?
Stripe Invoice (card, ACH, wire) for one-time fees. Stripe Subscription for retainers. Wire transfer on request. Net 7 terms on all invoices.
What's your refund policy?
One-time fees are non-refundable after deposit clears. Retainers cancel with 30 days' notice; any prepaid months are refunded pro-rata. Client keeps the code regardless.