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AtlasForge
MigrationCPG and FMCG brands

CMS migration for CPG and FMCG brands firms.

A supervised migration off your legacy CMS with every URL redirected, every schema preserved, and SEO stable within 30 days. Built for cpg and fmcg brands firms in the $20M to $100M revenue band.

Why this shape of engagement fits CPG and FMCG brands.

The cpg and fmcg brands vertical hits a specific set of web problems that a generic rebuild does not solve. The three most common are: brand-house sites with 5+ sub-brands squeezed into one template, retailer-locator data duplicating the main site's content, and international market pages without proper hreflang. Our CMS migration engagement is scoped explicitly to close those.

We treat the brand × product axis as the operative one for programmatic coverage, that's how buyers in cpg and fmcg brands search. Our CMS migration work inherits from that axis rather than forcing a generic city-only structure that doesn't match search intent.

Sample query we target: "CPG brand portfolio website." That's a real search, not a theoretical one. Our CMS migration engagement ships the pages and the schema needed to rank on it.

What CMS migration delivers here.

  • URL-for-URL redirect audit
  • Stakeholder sign-off workflow
  • SEO equity preserved through cutover

Common pain in this vertical

  • Brand-house sites with 5+ sub-brands squeezed into one template
  • Retailer-locator data duplicating the main site's content
  • International market pages without proper hreflang

Frequently asked

Does AtlasForge work with cpg and fmcg brands firms specifically?
Yes. We've shipped cms migration engagements for cpg and fmcg brands firms in the $20M to $100M revenue band. The vertical's specific pains, brand-house sites with 5+ sub-brands squeezed into one template and retailer-locator data duplicating the main site's content, are ones we've solved before, so the scope lands faster than a generalist engagement.
How is CMS migration priced for a cpg and fmcg brands firm?
CMS migration pricing doesn't vary by industry, our tiers are flat. What varies is the scope: CPG and FMCG brands firms typically need brand × product coverage, and we scope the engagement around that axis rather than billing per page. See the pricing page for exact numbers.
What cpg and fmcg brands-specific schema do you ship?
Every page carries Organization, Service, FAQPage, and BreadcrumbList schema by default. CPG and FMCG brands engagements add the schema types that match the vertical, LocalBusiness with opening hours for service-area businesses, Person + credential schema for professional services, Product schema for catalog pages. All validated before deploy.
Can you rank us on "CPG brand portfolio website"?
We don't guarantee rankings, nobody honest does. We do guarantee the infrastructure needed: unique pages, correct schema, green Core Web Vitals, internal linking, and schema-eligible FAQ blocks. Ranking on specific queries depends on domain authority, which we build over months, and on the competition in your market, which varies.

Related engagements.

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