Reid Hardisty
Contributing Editor, B2B Practice
Reid spent twelve years inside the mid-market B2B marketing function before going independent: research assistant on Forrester's CMO desk, then content lead at HubSpot during the migration off WordPress, then VP Marketing at a $40M services SaaS where he killed the paid search line item against the CFO's better judgment. He writes the agency's contrarian playbook posts: when to spend, when to rebuild, when to walk away from a tactic everyone else is doubling down on.
Posts by Reid.
- technical-depthApr 25, 2026 · 16 min
The WordPress-to-Next.js Migration Path That Doesn't Kill Your SEO
A safe two-week WordPress to Next.js migration that preserves URL structure, schema, redirects, and rankings. Step-by-step from a real Burris & Sons rebuild.
- technical-depthApr 25, 2026 · 13 min
Why Mid-Market Companies Keep Getting Stuck on WordPress
Mid-market B2B sites that grew up on WordPress hit a ceiling around 50 pages and 14 plugins. Here is what fails and why a Next.js rebuild fixes it.
- mid-market-playbookApr 25, 2026 · 12 min
Why Your CMO Should Kill the Paid Search Budget
Paid search at mid-market scale is usually a tax on under-built organic. Here is the math, the 90-day kill plan, and when keeping the spend is correct.
- mid-market-playbookApr 25, 2026 · 24 min
The Mid-Market SEO Reporting Framework
A monthly SEO report a CMO at a $10M to $100M B2B company will actually read. Six metrics, six commentary slots, one decision. With the actual template.
- speed-proofsApr 25, 2026 · 11 min
The 48-Hour Before/After: How Our Website Demo Works
AtlasForge ships a custom Next.js rebuild of a prospect's homepage in 48 hours and walks them through the deltas live. Here is exactly how the demo works.
- speed-proofsApr 25, 2026 · 15 min
Real Lighthouse Scores: Before and After 6 Mid-Market Rebuilds
Six AtlasForge rebuilds with the real Lighthouse delta on every metric: performance, a11y, best-practices, SEO. Mobile and desktop. Named clients.