Definition
Rich results are search-result listings enhanced beyond a plain link and snippet: star ratings, FAQ accordions, breadcrumbs, event details, and more. They are generated from the structured data a page publishes.
Why it matters
A rich result takes up more space and earns more clicks than a plain link. For a local business, star ratings and FAQ rich results are a visible trust and click-through advantage over competitors who ship no structured data.
How we think about it
We ship the structured data that makes rich results eligible, FAQPage on FAQs, Review and AggregateRating where reviews are real, BreadcrumbList for navigation, and validate it so the eligibility actually holds.