Website cost calculator
A small-business website costs $3,000 to $25,000 from a custom agency or a few thousand from a freelancer, as a one-time build, with the figure driven by your industry, page count, and features. A DIY builder runs a few hundred dollars a year and you build it yourself. AtlasForge builds the finished site free and charges $149 a month only to publish it.
Pick your industry, how many pages you need, and the features that matter. You get honest market ranges for an agency, a freelancer, and a DIY builder, next to what AtlasForge charges: nothing for the build, $149 a month to publish.
Estimated cost for a plumbing website, 6 to 12 pages
| Option | Estimated cost |
|---|---|
| Custom agency or dev shopOne-time build. Hosting and changes billed separately. | $6,000 to $20,000 |
| Freelancer or small studioOne-time build. Quality and follow-up vary widely. | $2,000 to $6,000 |
| DIY builder (Wix, Squarespace)You build and maintain it yourself, every year. | $250 to $900 a year |
| AtlasForgeWe build the finished site free. You pay monthly only to publish and keep it live. | Free build, then $149 a month |
Cost is driven mostly by the number of service areas and trades, each one is a real page of unique local content, not a duplicate. Ranges are researched market figures for a small-business site, scaled to your page count and features. They are estimates, not quotes from those providers.
How we get these numbers.
The ranges are researched market figures for a small-business website in each industry, scaled to your page count and the features you choose. In our own sample of 391 small-business websites, 36.8% had no structured data and 27.9% had no meta description, the kind of work a paid build is supposed to cover and often does not.
For a full breakdown by industry, see how much a website costs by industry, or read The State of Small-Business Websites for the data behind it.