RJ Murray
Founder
RJ Murray founded AtlasForge and builds the product himself. AtlasForge is the agency that builds a business its entire website for free, shows it on a private link within 48 hours, and charges a monthly subscription only to publish it. RJ writes the engineering behind that: the Next.js builds, the programmatic SEO engine, the answer-engine work that gets a site cited by ChatGPT and Perplexity, and the autonomous content pipeline that drafts these posts for him to review and publish. He works from Waterloo, Ontario, and most of the live sites in the AtlasForge portfolio are businesses across the Waterloo-Kitchener region and Ontario. He writes from what he ships: every claim on this site is something the site itself does, and these posts describe the builds behind the receipts, not theory.
Posts by RJ.
- mid-market-playbookJun 10, 2026 · 6 min
What a Small-Business Website Should Cost in 2026
What a small-business website actually costs in 2026, from agency builds to DIY, with the real ranges, what drives the number, and where the money goes.
- mid-market-playbookJun 10, 2026 · 5 min
What a Great Local Service Website Actually Needs
What a great local service website needs to turn a search into a booked call: the eight things that matter, why they matter, and what to cut.
- pseo-geo-aeoJun 10, 2026 · 5 min
How to Get Your Business Cited by ChatGPT and Perplexity
How to get your small business cited by ChatGPT, Perplexity, Claude, and Gemini: answer-shaped content, schema, llms.txt, and consistent facts.
- mid-market-playbookJun 10, 2026 · 5 min
Does a Small Business Still Need a Website in 2026?
Do you still need a website in 2026 if you have Instagram and a Google listing? The honest answer, when a website is essential, and when it can wait.
- mid-market-playbookJun 10, 2026 · 5 min
DIY Website vs Done-for-You: The Honest Math
Should you build your own website or have it built? The honest math on time, money, and the hidden costs, and when DIY is genuinely the right call.
- technical-depthApr 25, 2026 · 15 min
The WordPress-to-Next.js Migration Path That Doesn't Kill Your SEO
A safe two-week WordPress to Next.js migration that preserves URL structure, schema, redirects, and rankings. Step-by-step from a real Burris & Sons rebuild.
- technical-depthApr 25, 2026 · 13 min
Why Mid-Market Companies Keep Getting Stuck on WordPress
Mid-market B2B sites that grew up on WordPress hit a ceiling around 50 pages and 14 plugins. Here is what fails and why a Next.js rebuild fixes it.
- mid-market-playbookApr 25, 2026 · 12 min
Why Your CMO Should Kill the Paid Search Budget
Paid search at mid-market scale is usually a tax on under-built organic. Here is the math, the 90-day kill plan, and when keeping the spend is correct.
- mid-market-playbookApr 25, 2026 · 24 min
The Mid-Market SEO Reporting Framework
A monthly SEO report a CMO at a $10M to $100M B2B company will actually read. Six metrics, six commentary slots, one decision. With the actual template.
- technical-depthApr 25, 2026 · 10 min
The llms.txt File: What It Is and Why You Need One
llms.txt is the answer engine equivalent of robots.txt. Here is the spec, the example file, and the 15-minute setup that improves your odds of being cited.
- mid-market-playbookApr 25, 2026 · 15 min
The 90-Day Organic Growth Plan for a Multi-Location Business
Six 15-day phases for a 5-to-50-location B2B services business to triple indexable footprint and double organic conversions in one quarter.
- speed-proofsApr 25, 2026 · 11 min
The 48-Hour Before/After: How Our Website Demo Works
AtlasForge ships a custom Next.js rebuild of a prospect's homepage in 48 hours and walks them through the deltas live. Here is exactly how the demo works.
- speed-proofsApr 25, 2026 · 15 min
Real Lighthouse Scores: Before and After 6 Mid-Market Rebuilds
Six AtlasForge rebuilds with the real Lighthouse delta on every metric: performance, a11y, best-practices, SEO. Mobile and desktop. Named clients.
- pseo-geo-aeoApr 25, 2026 · 19 min
pSEO in 2026: What Changed After the November Algorithm Update
pSEO did not die in November 2025. The thin-content pages did. The new bar is 500 words and a real data shape. Here is the 2026 operating manual.
- pseo-geo-aeoApr 25, 2026 · 13 min
Geo Pages That Don't Get Penalized: The Content Uniqueness Bar
A geo landing page can rank for years or get deindexed in a week. The difference is the uniqueness bar: 500 words and a 40 percent n-gram threshold.
- technical-depthApr 25, 2026 · 11 min
Core Web Vitals Changed in 2025: What Mid-Market Sites Need to Do
INP replaced FID in 2024 and Google tightened scoring in 2025. Here is exactly what mid-market sites need to fix, with a 30-day remediation playbook.
- pseo-geo-aeoApr 25, 2026 · 20 min
AEO: How to Rank on ChatGPT, Perplexity, Claude, and Gemini
Answer engine optimization is the new half of the same SEO job. Here is the operating manual for getting cited by ChatGPT, Perplexity, Claude, and Gemini.