RJ Murray
Founder
RJ Murray founded AtlasForge, a search firm in Waterloo Region, Ontario. AtlasForge gets service businesses named in ChatGPT, Perplexity and Google's AI answers. RJ does the site work for every client, runs the citation tracker each Answer Report will come from, and reviews every article here before it is published.
Web developmentNext.jsReactProgrammatic SEOAnswer Engine OptimizationGenerative Engine OptimizationCore Web VitalsSchema and structured dataConversion design
Posts by RJ.
- mid-market-playbookJun 10, 2026 · 5 min
What a Great Local Service Website Actually Needs
What a great local service website needs to turn a search into a booked call: the eight things that matter, why they matter, and what to cut.
- pseo-geo-aeoJun 10, 2026 · 5 min
How to Get Your Business Cited by ChatGPT and Perplexity
How to get your small business cited by ChatGPT, Perplexity and Google's AI answers: answer-shaped content, schema, llms.txt, and consistent facts.