Vellum
A smart herd management dashboard for cow-calf ranchers. Real-time weight tracking, automated daily valuations, and health alerts powered by IoT collar data.
- Industry
- AgTech
- Location
- Montana
- Services
- Product Design · Full-Stack Development · IoT Integration · Marketing Landing Page
Ranchers manage herds worth millions of dollars with spreadsheets, guesswork, and monthly weigh-ins. They have no real-time visibility into individual animal weight trends, no automated way to value their herd against live market prices, and no early warning system for health issues. Every delayed decision on feed, marketing, or veterinary intervention costs real money.
Vellum is a modern SaaS dashboard that integrates Halter GPS collar data with automated financial computation. Every morning, an Inngest cron job pulls live USDA cattle prices and computes each animal's net asset value. Ranchers see weight trends, health alerts, and exact herd valuation in real-time. The marketing landing page includes a live interactive demo with deterministic seed data so prospects can try the product before signing up.
Real-Time Weight Tracking
Halter GPS collars stream live weight data into an append-only database. Ranchers track daily gains per animal, spot weight drops instantly, and make feed decisions backed by data instead of intuition.
Daily NAV Computation
An automated cron job computes net asset value per animal and total herd using live USDA cattle prices every morning. Monetary precision uses bigint cents, so there's never any floating-point rounding.
Health Alert System
Automatic alerts for weight drops, missing readings, and abnormal activity patterns. Early detection prevents mortality and loss. One save pays for the entire platform.
Marketing Landing with Live Demo
A landing page with animated KPIs and a fully interactive demo dashboard. Deterministic seed data means zero API calls. Prospects experience the real product, not a video.
The main dashboard: total herd NAV, average weight, 90-day trend chart, and per-animal cards with real-time collar data. Designed for ranchers, not data scientists.
Three feature strips (weight tracking, NAV computation, health alerts) each with animated illustrations and a single email waitlist CTA at the bottom.
The health alert panel surfaces weight drops and missing readings before they become emergencies. Each alert links directly to the animal's full history.
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