Pinecrest Catering Co.
A boutique catering studio bringing seasonal mountain-table charcuterie to private events across the Blue Ridge.
- Industry
- Catering & Events
- Location
- Asheville, NC
- Services
- Brand Identity · Website Design · Local SEO · Booking System
Pinecrest had a strong reputation in the Asheville food scene and a website that did nothing to reflect it. The existing site was a template with stock photos, zero personality, and an inquiry form that dumped leads into a shared inbox. Prospective clients were calling instead of booking, and half were bouncing before they ever found the contact page.
We rebuilt their site around an editorial scroll and a low-friction inquiry flow. Every page makes a first-time visitor feel like they're already at the table: generous typography, portfolio imagery from real events, and a quiet inquiry CTA that follows the reader without being aggressive. The form feeds directly into their CRM with automatic follow-up sequencing.
Editorial Scroll Design
The home page reads like a magazine feature. Long-form scroll, generous whitespace, and photography that sells the experience before the reader reaches a single price.
Service Tiers as Experiences
Packages are framed as experiences, not line items. Each tier is illustrated with portfolio imagery from real events, making the upsell feel aspirational rather than transactional.
CRM-Integrated Inquiry Flow
A focused two-column inquiry form with a single primary action. Submitted information feeds directly into their CRM with tags, automated confirmations, and follow-up sequencing.
36 Geo-Targeted Landing Pages
Programmatic local SEO pages for every town and venue cluster in the Blue Ridge service area. Each page is unique content, not a template swap. And they rank.
36 geo-targeted landing pages covering every town and venue cluster in the Blue Ridge. Each page is unique content that ranks for local search.
Service tiers framed as experiences, not packages. Each one illustrated with portfolio imagery from real events.
A focused two-column inquiry form with a single primary action. Collected information feeds straight into their CRM.
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