Sterling Realty Group
A coastal Maine brokerage specializing in waterfront and historic homes. Search-first, built to convert.
- Industry
- Residential Brokerage
- Location
- Portland, ME
- Services
- Website Build · MLS Integration · Neighborhood SEO · Valuation Funnel
Sterling needed to compete with franchise brokerages that have massive IDX budgets and national SEO. Their previous site was a templated IDX feed with no personality, no neighborhood depth, and no way to convert a curious browser into a listing appointment. They were losing mindshare to Zillow and Redfin on their own turf.
We built a search-first site with live MLS integration, deep neighborhood guides for every coastal community they serve, and a home valuation flow that converts curious homeowners into listing conversations. The layout feels boutique, not franchise, because that's Sterling's actual advantage.
Live MLS Search
Real-time property search powered by live MLS data. Filters for waterfront, historic, acreage, and price range. The searches Sterling's buyers actually run, not generic IDX defaults.
Neighborhood Guides
Ten deep-dive neighborhood pages with local insight, market data, school info, and lifestyle photography. Each page ranks for '[neighborhood] homes for sale' and drives organic listing inquiries.
Home Valuation Funnel
A CMA-request flow positioned as a free home valuation. Homeowners enter their address, answer three questions, and land in Sterling's pipeline. The highest-converting page on the site.
Boutique Visual Identity
Custom photography, editorial typography, and a coastal color palette that separates Sterling from every franchise template in the market. The site feels like the brand: premium, local, trustworthy.
Live MLS property search with waterfront, historic, and price filters. The searches Sterling's buyers actually run, not generic IDX defaults.
Agent-led story page with credentials, market knowledge, and a friendly path into the inquiry flow.
Three distinct paths (buying, selling, valuation) routed through a single quiet form.
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