Cobalt Advisory
A boutique sales-strategy practice working with mid-market B2B founders. Quiet, authoritative, and built to convert.
- Industry
- B2B Sales Consulting
- Location
- Madison, WI
- Services
- Positioning · Website Build · Thought Leadership · Lead Magnets
Cobalt's principal had decades of sales frameworks, battle-tested methodologies, and a strong referral network, but no digital home for any of it. Prospects who Googled him found a bare LinkedIn profile. He needed a platform that established authority, published his thinking, and created a low-friction path from 'interesting read' to 'booked discovery call.'
We built a quiet, authoritative site structured around long-form essays, downloadable reports, and a discovery-call funnel. The design is deliberately understated. No flashy animations, no stock photos of handshakes. Every element earns its place by either building trust or moving the reader closer to a conversation.
Thought Leadership Platform
Long-form essays and framework breakdowns published as first-class content, not afterthought blog posts. Each piece is designed to be shared in sales conversations and on LinkedIn.
Downloadable Lead Magnets
Four research reports gated behind a simple email capture. Each report is a genuine strategic asset, not a repackaged blog post. It feeds into a nurture sequence.
Discovery Call Funnel
The contact page is a qualifying funnel in disguise. Questions about company size, current pipeline, and biggest challenge pre-qualify the lead before the call ever happens.
Authority-Led Design
Minimal, confident typography. No stock imagery. The design says 'I don't need to convince you,' which is exactly the positioning a premium consultancy needs.
The resources hub: four downloadable research reports and long-form essays. Each report is a genuine strategic asset that feeds into the nurture sequence.
Founder-led story page anchored by photo, credentials, and the philosophy that drives every engagement.
A discovery-call funnel disguised as a contact page. Qualifying questions baked into the form.
Ready for your own?
Every site we build is custom-coded, mobile-first, and engineered to convert. Tell us about your project.